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WebMD “Perspectives”
When WebMD chose SCPXL to script, shoot and edit their educational pieces on common misdiagnosis' of psoriasis, depressive disorders, and other issues, we went to work on producing a series of warm, real-person narratives.
The goal was to educate viewers in an accessible and storytelling format – not a generic white coat professional simply reciting medical white noise.
The results were well-crafted, short form content that educated, connected and got consumers engaged. The pieces live on WebMD’s website to inspire, inform and positively shift public perception concerning these issues.
WebMD “Perspectives”
When WebMD tasked SCPXL with scripting, shooting and editing an educational piece on the common misdiagnosis of psoriasis and major depressive disorder, we went to work on producing a warm, real-person narrative.
The goal was to educate viewers in an accessible, interesting and storytelling format – not a professional simply sharing medical information.
The result was a beautifully-shot short-form piece of educational content. The pieces live on WebMD’s website to inspire, inform and positively shift the diagnosis of these issues.
California Hospital Association
As local communities were plagued with hospital closures and bankruptcies, the California Hospital Association partnered with Studio City PXL to help these vital healthcare institutions get the funding they needed.
We created an online campaign to raise awareness and motivate legislation through compelling interviews and hard-hitting facts. Starting with a Medi-Cal focused campaign, we championed the work that smaller hospitals perform to provide their community a lifeline. Then branching out into a larger campaign, we interviewed success stories of patients and caregivers whose lives have been enriched by the amazing work of California hospitals.
The impact of these ads exceeded expectations: the state has approved $150 million in no interest loans to hospitals, added short term grants, and they are now envisioning Medi-Cal coverage increases.
Nurses House
We reached out to the extraordinary women in Guilderland, NY, who run Nurses House, the non-profit that’s been providing financial assistance to struggling nurses for 100 years. The COVID-19 pandemic prompted the urgency to create a special fund to aid nurses who might become infected and financially impacted.
Within 10 days, we designed a logo, augmented their website, launched a crowd-funding platform, produced multiple video and radio assets, and implemented a digital ad campaign. We then enlisted our PR team, Allied Global, to generate vital press, get the Nurses House execs booked on AM Radio talk shows nationwide, and encourage their client, iHeartRadio, to play our Nurses House radio PSAs on stations across the country. The Nurses House staff had hoped to achieve a $500,000 goal. Within two months of our introduction to Nurses House, the Covid-19 Fund raised nearly $3 Million.
Nurses House was able to provide aid to dozens of infected nurses in need of financial support across all 50 states.
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