Amazon Live

Creative I Design

CLIENT

Amazon Live

SERVICES

Creative Concepting

Design

Graphics Package Creation

Amazon Live approached Studio City to create a standout graphics package for their new streaming series, Add to Cart. Tasked with capturing the attention of a Gen Z audience, our team set out to design a visual identity that felt fresh, fun, and instantly engaging.

We developed a concept rooted in bold, bright colors, playful hand drawn elements, and eye-catching visual cues, all brought to life with a stop-motion-inspired aesthetic. This approach gave the show a nostalgic, retro feel while keeping the overall tone decisively current and social ready.

The final package captures the energy of online discovery and the joy of shopping. From animated transitions to quirky product reveals, every element was designed to stand out in-feed and on-screen.  The package reflects the spontaneity of live content and gives the scroll-stopping appeal Gen Z craves.