FOX Sports College Football

AV

CLIENT

FOX Sports

SERVICES

Team Specific National Campaign Marketing Pieces

Image Campaign Production

Creative Writing

Directing

Editing

Graphic Design

When FOX Sports needed hyped momentum surrounding the kickoff of college football season 21, they came to none other than Studio City PXL to lead the way. Tasked with showcasing the excitement, energy & emotion of the return of the "in person" and “in stadium” experience, these packages were school specific to each of the FOX Sports affiliate markets for The Big 10, Pac-12 and The Big 12. Studio City PXL collaborated with FOX Sports to source non-highlight footage from schools with the hope of capturing the deep-cut school traditions for each of these properties. Additionally, each of the packages were voiced by a member or the FOX CFB On-Air Talent team, further engaging FOX viewers.

FOX Sports’s broadcast of Ohio State’s 45-31 win over Minnesota averaged just under 6.3 million viewers — Fox’s best opening week game ever, and bigger than all but one regular season game on the network's last season. The overall hope of the campaign was to convey the simple truth - Saturdays NEVER sounded so good!