IndyCar on NBC

AV I Field Production I Social Content

CLIENT

NBC Sports

SERVICES

Field Production and Directing

Pre-Production

Post-Production

Creative

Copywriting

On-site Trackside Filming

Driver Interview Filming

Social Media Content

Staffing of Film Crew

When the green flag drops, anything can happen!

Our creative and production team proudly partnered with NBC Sports to provide field production, filming, and directing for the IndyCar series class of 2023. The captivating content we captured will be utilized throughout the entire 2023 IndyCar season, including marketing, social media, race coverage packages, and more.

Our creative collaboration with NBC Sports goes beyond creating compelling promos for TV and streaming platforms. We've taken an extra step and joined forces to help introduce the exceptional "TinyCars" series, hosted by the one and only James Hinchcliffe. This hilarious social series brings together racing legends like Alexander Rossi, Tony Kanaan, and Will Power and guarantees an adrenaline-pumping experience for race fans – perfect for sharing across all platforms.

Moreover, SCPXL maximized our time with the racers, capturing behind-the-scenes moments and even convincing the drivers to showcase their comedic skills in a viral-worthy karaoke content piece and ASMR video.

The results have been exceptional, as evidenced by the remarkable growth of the official channels for @IndyCarOnNBC. Since the introduction of our produced content to fans, the official social channels have seen an impressive 16% increase in follower growth, accompanied by a solid 3% engagement rate on Instagram. The NBC Sports’ 2023 coverage of the NTT INDYCAR SERIES also delivered the most-watched Indycar season in 12 years!

IndyCar on NBC Social Content Pieces

RESULTS

• 16% Increase in follower growth on social platforms

• 8M+ Social Media impressions

• 5% Race Viewership on Peacock

• 37 Driver interviews

• 5+ Broadcast Promo Videos

• 3 Months worth of content