Premium Spirits & Lifestyle Brands
Our innovative marketing strategies blend the art of storytelling with data-driven insights, ensuring each brand we champion adopts an authentic, captivating narrative that resonates with consumers. Through brand curation, strategic digital campaigns, and immersive social content, we've mastered the alchemy of turning spirits into legends and lifestyles into legacies.
AV CONTENT STRATEGY • CONTENT DEVELOPMENT
OFFICIAL WEBSITE • SOCIAL PRODUCTION
Studio City PXL collaborated with Casa Del Sol, co-founded by Mexican-American actress and activist Eva Longoria, to launch its official online presence and overall social strategy - all while maintaining the authentic and sophisticated voice that is unique to the culturally-rich premium brand. To organically and accurately convey this voice, SCPXL focused the campaign around heritage, education, aspiration and the voices of women.
To launch Casa Del Sol’s social presence with a solid foundation, Studio City PXL utilized the dynamic talent of Alejandra Pelayo and Mariana Padilla, and assembled an ambitious video production in the beautiful Mexican Pacific coast.
Our production team created and captured vibrant, compelling content that celebrated the product, its distinct message, the culture and the powerhouse women behind it all.
The Casa Del Sol website, built and designed by SCPXL, was also featured in The New York Times.
Casa Del Sol Tequila
Bitwise Asset Management
CREATIVE | PRODUCTION | AV
Studio City PXL landed an exciting and ambitious project from Bitwise Asset Management, a pioneer in the cryptocurrency investment space. Our mission was to produce, shoot, edit and deliver an engaging series of broadcast spots, featuring actor Jonathan Goldsmith (known for his role as Dos Equis’ "Most Interesting Man in the World") all within a challenging four-week window.
Bitwise, positioned at the cusp of receiving SEC approval for its Bitcoin ETF, faced their own unique challenge. with many established ETF products already in the market and competing crypto financial companies also nearing SEC approval, the need for a creative, attention-grabbing marketing piece was crucial.
From the project's inception and kick-off call, SCPXL had two weeks over a holiday weekend to scour New York for the perfect locations, develop storyboards and conduct an extensive talent search. The shoot, completed in a single day, was a testament to our team's ability to turn ambitious concepts into tangible success under tight deadlines.
In the post-production phase we edited and prepared the spots for broadcast across major networks like Bloomberg, CNBC, and Fox Business Network, aligning with Bitwise's objectives.
This campaign, titled “Bitwise Is Interesting,” spotlights Bitwise’s unique position as a crypto asset class specialist. With the presence of Jonathan Goldsmith, the campaign caught the attention of prime investors, highlighting Bitwise's expertise in an increasingly competitive financial sector. It was also picked up by major publications including The Wall Street Journal, Forbes and Yahoo Finance.
With a team boasting experience from giants like BlackRock, Blackstone, Meta, and Google, and backed by top-tier institutional investors, Bitwise's campaign was more than an advertisement; it was a declaration of its commitment to the crypto space.
The Drew Barrymore Show
EMMY NOMINATED VIDEO PRODUCTION I POST PRODUCTION
A recurring headliner on The 100 Most Influential People list, the uber celebrity lifestyle taste maker and movie star was launching another brand within her brand.
Studio City PXL was selected to shoot and produce an ambitious sales video for The Drew Barrymore Show. Working with The City of New York, we secured the Brooklyn Bridge for Drew to platform the announcement of her new talk show.
After the success of the video, CBS hired SCPXL to produce literally thousands of TV spots for the series, where we consistently spotlighted Drew’s message of joy, hope and humor. Our “More, More Barry-More'“ video campaign earned us our 15th Emmy Award nomination.
Turning Spirits into Legends and Lifestyles into Legacies.
Spanning across female-driven brands to luxury destinations, Studio City PXL demonstrates a profound comprehension of intricate marketing nuances and sophisticated brand positioning strategies.
INTERNATIONAL PRODUCTION I UNSCRIPTED ORIGINAL CONTENT
To explore America’s growing $50B a year fascination with luxury cigars, Studio City PXL was granted exclusive access to the #1 and #2 tobacco growers in Cuba to develop an unscripted series about these Titans of Tobacco.
By deftly navigating the regime’s severe regulations, our American cameras were welcomed onto the most treasured tobacco farms on the planet. From Pinar del Rio, Cuba, the cigar industry’s richest micro-climate on Earth, our production team captured breathtaking images and exclusive interview content during a brief but historic window of time.
King of Cubans
WEBSITE DEVELOPMENT AND DESIGN
Bora Bora One Resort offers its guests an unparalleled experience of luxury and exceptional service. When entrusted with the task of capturing the opulent essence of the Bora Bora One brand, SCPXL embarked on a journey to craft and cultivate their new website with responsive design at its core.
Our approach centered on crafting a seamless user journey, allowing visitors to effortlessly reserve rooms, explore the architecture, appointments, and amenities while prioritizing their experiences.
Bora Bora One
