Bitcoin ETF: Big Impact Under Tight Deadlines
Creative I Production I AV
A GOLDEN OPPORTUNITY WITH A HUGE CHALLENGE
RESULTS:
$400M of inflows on first day of trading
9M Organic social media impressions
14+ Earned Media articles about campaign at $0 cost to client
1,311:1 Return on investment on first day of trading
Bitwise was positioned at the cusp of receiving SEC approval for its Bitcoin ETF. This was a monumental opportunity for the emerging crypto investment firm. However, with so many established ETF products already in the market and competing crypto financial companies also nearing SEC approval, the need for a creative, attention-grabbing marketing piece was crucial. They also needed to be the first to release a campaign even before the highly anticipated approval.
Our mission was to produce, shoot, edit and deliver an engaging series of spots for television and social featuring actor Jonathan Goldsmith (best known for his role as Dos Equis’ "Most Interesting Man in the World") within a challenging four-week window.
KEEP IT INTERESTING, NIMBLE, AND ON BUDGET
From the project's kick-off call, SCPXL had two weeks over a Thanksgiving weekend to scour New York for the ideal locations, develop storyboards, conduct an extensive talent search and fine tune the art design to precisely capture Bitwise's vision.
The shoot, completed in a single day, was a testament to our team's ability to turn ambitious concepts into tangible success under tight deadlines. If you look closely, you’ll even find “easter egg” references to Bitcoin and Johnathan’s previous commercials hidden in the background. In post-production, we edited and prepared the spots for exhibition across major networks like CNBC, Fox Business Network, and Bloomberg, aligning with Bitwise's objectives.
A CREATIVE CRYPTO SUCCESS STORY
This campaign, titled “Bitwise Is Interesting,” spotlights Bitwise’s unique position as a crypto asset class specialist. With the presence of Jonathan Goldsmith, the campaign caught the attention of prime investors, highlighting Bitwise's expertise in an increasingly competitive financial sector right before the January 10th SEC announcement. It was also picked up by over 14 major publications including The Wall Street Journal, Forbes and Yahoo Finance.
Bitwise heralded this spot as a huge win, earning them $400 million of inflows on the first day of SEC approved trading.
“Many thanks to your team for setting us up for success. Can’t begin to describe the impact our “Interesting” spot has had.”
SERVICES
Creative & Script Support
Storyboarding & Animatics
Pre-Production
Talent Management & Sourcing
Location Services
Production & Directing
Set Design
Creative & Art Direction
On-site Filming and Crew Staffing
Post-Production
Still Photography